Berkley Fishing Baits in Berkley

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best

Berkley Finisher 5 FFS Jerkbait

Gulp! All Berkley Fishing Baits in Berkley Fishing Baits

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Bonefish

The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions. David Fritts Pro Tip- Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

Berkley Frittside 7 Candy Apple Red Craw

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Berkley Bass Fishing Gift Kit, Unisex, XL

Get the most from an angling experience with the help of this Berkley Gulp! Saltwater 3 inch Squid. It looks, feels and smells like live squid and provides 400 times more scent dispersion than ordinary plastic bait. This fishing bait disperses the extreme scent rapidly, which expands the strike zone, allowing anglers to catch more fish. Ideal for rigging on a jig-head, a dropper loop or a Carolina rig, this bait is available in two colors.

Berkley Gulp! Squid Amber Glow, 3in

All Berkley Fishing Baits in Berkley Fishing Baits

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Saltwater Rattle Shrimp

Score big with the Berkley Dime 10 Crankbait. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Berkley Dime 10 Crankbait Red Swamp Craw