Berkley Fishing - If all else fails, and the bite is slow - Gulp

Replaces the real thing Water-based formula has lifelike taste and texture Rolling action is perfect for casting bait or trolling

Berkley Gulp! Minnow Fishing Soft Bait

What is your favourite fishing lure? - Quora

Berkley Gulp! Alive Jerk Shad

How To Rig The Berkley Gulp Swimming Mullet (For More Strikes)

Bouncing up bottom - Major League Fishing

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to

Berkley Gulp! Floating Pinched Crawler Soft Bait

Replaces the real thing Water-based formula has lifelike taste and texture Rolling action is perfect for casting bait or trolling

Berkley Gulp! Minnow Fishing Soft Bait

Berkley Gulp! Alive Jerk Shad

Dead Sticking Tactics For Redfish (Using Gulp Soft Plastics)

Introducing the new Berkley Gulp! range featuring the Gulp! scent