Down South Lures Burner Shad, Plum Chartreuse

The natural color scheme and authentic swimming motion on the descent create a lifelike appearance that is sure to grab the attention of the nearby fish. 3.5-inch length.

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Bone Diamond

Down South Lures Southern Shad, 4.5 – Callie Kay's

Down South Super Model Lures

Down South Lures, Southern Shad 4.5, Fishing Baits, Tackle, Store

Burner Shad White Ice

Southern Shad Glow Chartreuse

Down South Lures Southern Shad, 4.5 – Callie Kay's

Southern Shad 4.5, Down South Lures, Baits, Tackle, Fishing Store

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Purple Reign Chartreuse

Burner Shad by Down South Lures – Hook and Arrow

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Plum Chartreuse

Unique soft plastics that are made in the USA and flat out catch fish. The unique hybrid tail delicately and naturally swims on the fall, triggering

Down South Lures

Down South Super Model Lures