Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits - On The Water

A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Krej FFS Jerkbait 100 features a unique upside-down

Berkley Krej Forward Facing Sonar Jerkbait 100

3 New Lures Optimized for Forward-Facing Sonar - Florida Sportsman

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster

Berkley goes hard on Forward-thinking baits

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Perch

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 9 FFS Jerkbait combines the best

Berkley Finisher 9 Forward Facing Sonar Jerkbait

Berkley's Forward-Facing Live Sonar Lures Review

Finisher – Ye Olde Tackle Box

Brand New Berkley Forward-Facing Sonar Baits

Berkley PowerBait Nessie – Taking Glide Baits Into Uncharted

New Berkley LiveScope Baits: Krej, Finisher & Power Switch lures

Berkley's Forward-Facing Live Sonar Lures Review

Berkley Labs Introduces New Lures Designed for Forward Facing