Soft Plastic Fishing Lures - Lil Red Lures

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley PowerBait MaxScent Lil' Trooper - Watermelon Copper/Orange w/Red

How to Use Soft Plastic Baits

Strike King Red Eyed shad,sexy Shad

Gapen Ugly Bug Jig, Structure Jig, Stand-up Jig, Anti-Snag Jig, Rip-Rap Jig, Bass Jig, Walleye Jig

B3 Blade Bait 8-Piece Kit: Incredible Fish Catching Power

TB5 CRANKBAIT – Jenko Fishing

Mamma Shad:, 42cm / 650g - 16.5 / 23oz, Baby Shad:, 32cm / 290g - 12.5 / 10.25oz, Baby Shad Junior:, 23.5 / 120g - 9.25 / 4.25oz

Soft Plastic Shad - Red Perch

The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions. David Fritts Pro Tip- Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

Berkley Frittside 7 Candy Apple Red Craw

The Best New Fishing Lures of ICAST 2022