Berkley Fish Attractants in Fishing Lures & Baits

Berkley® Fishing is your one-stop shop for fishing baits

Berkley Zilla Glider, Fishing Hook, Hard Lures, Slow Sinking Glide

Berkley® Fishing is your one-stop shop for fishing baits

Berkley Pulse Hardbait Pack Perch (3 pieces) This Pulse Hardbait Pack from Berkley has been put together by some top anglers, so you can be assured of the best bait for your favourite fish! This is the Berkley Pulse Hardbait Pack Perch, put together specifically for bass fishing. It consists of a deep running crankbait, shallow running crankbait and a surface popper.

Berkley - Pulse Hardbait Pack Perch

How fishing lures work (underwater fishing lures)

Berkley Powerbait Sneakminnow 5cm 6pcs Soft Lure Pike Predator

3.5cm Berkley Hit Stick Ultra Light Lure (Single Hook, great for

Berkley Powerbait Perch Minnow Pro Pack

Berkley's Power Herring is an excellent all-around lure for catching large cod, coalfish, and halibut. This lure has a devastating movement even at a slow retrieve speed, thanks to its curly tail and spare body with paddle tail. The Power Herring is a must-have for any seasoned sea angler thanks to the addition of the Powerbait aroma.

Berkley Power Herring 23cm - 300g Real Mackerel

BERKLEY PowerBait Trout Scented Soft Bait Lure MICE TAIL 7.5cm

Berkley scientists continuously study why fish are attracted to some baits over others. They know the right amount of roll creates flash and that action attracts fish from a distance. This led them to develop FlashDisc Technology, an innovation that makes the Hit Stick the best choice for anglers seeking a versatile and durable bait that will catch more fish. This new FlashDisc technology gives the Hit Stick unparalleled action that allow you to fish it in any setting.

Berkley Hit Stick 7cm, Brown Trout

Berkley PowerBait PowerStinger Fishing Soft Bait, HD Bluegill, 4 1

Berkley Soft Baits PowerBait Sneakminnow - Soft Baits - PROTACKLESHOP

The Berkley Dredger is a small lure that is ideal for fishing for pike, zander, perch, trout, asp and other predatory fish. With its nervous action, this lure attracts even the most passive predators! No matter if you cast or troll the Dredger, it will always produce fish! The Berkley Dredger also features a loud rattle!.

Berkley Dredger 3 Pack

Berkley Sick Swimmer Soft Lures 9cm Power Bait