Rapala - All new tools and accessories! #icast2018

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating - Hot Steel

Performance Tool ComboThese are essential tools that every angler should have! 6 Mag Spring Pliers have magnets that keep the pliers open and ready. The Precision Line Scissors easily cut all your traditional fishing lines. The 6 Floating Fish Gripper, assists when landing and releasing your catch without harm to you or the fish.

Rapala Performance Tool Combo

ICAST 2023: What's new with Rapala Hard Baits

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market.

DT® (Dives-To) Series

Get unbelievavle savings on these best-selling Rapala Tournament Essentials! Whether you're an avid tournament fisherman yourself or just looking for

Rapala Tournament Bundle

Rapala Tool Combo

2023 ICAST new products preview - Bassmaster

2023 ICAST new products preview - Bassmaster

Rapala PXR Mavrik, Crankbaits, Organization & More with Ike & Ott

Balsa Wood Construction. Natural Minnow Profile. VMC Black Nickel Hooks. Available In Classic & Bleeding Patterns. Hand Tuned & Tank Tested.

Rapala Rapala Original Floater18 Fishing Lure ,7 inch

Rapala DT 6 Crankbait Ike's Custom Ink Colors